Primary path
Use the Shopify app install flow when listing is live. The older script-tag path should remain internal unless a customer needs custom install support.
Docs
PDP embed setup.
Shopify-first embed guidance for the character layer after the merchant connects catalog and policies.
Customer storefront badge
Advertise the Made with Saytu widget badge as a feature for customer deployments. This badge should not be used as a fake customer logo on saytu.ai.